Dilli from the Heart
Hospitality | New Delhi · 2025
When Novotel launched their newest property in the heart of the capital, we brought the brand to life with a full-circle campaign, from concept to creation. Our approach included campaign curation, asset creation, and social media management, all tailored to capture the city’s pulse.
For the pre-launch communication strategy, the campaign drew inspiration from Novotel’s global “Your Time, Your Way” brand philosophy, interpreted through the lens of New Delhi’s uniquely layered identity, where contemporary skylines, fast-paced urban culture, and legacy architecture exist side by side. Built around the campaign thought Dilli from the Heart, the communication direction focused on capturing the city not just as a capital, but as an emotional and cultural crossroads shaped by old-world charm, evolving modernity, and everyday city rhythm. Through a cohesive visual and verbal language, the campaign highlighted the hotel’s key experiences and spaces while creating a launch narrative that felt energetic, rooted, and distinctly connected to Delhi itself. To further build intrigue ahead of opening, a structured countdown campaign was introduced across digital platforms, gradually revealing moments, moods, and details of the property to sustain anticipation leading up to launch.
The launch campaign generated strong digital traction within a short span of time, crossing over 4.4 million views across social media platforms while driving more than 2,000 new followers within just 25 days of launch. The campaign successfully established the hotel’s digital presence early, creating visibility, engagement, and momentum for the property as one of New Delhi’s newest hospitality destinations.
Visual Identity, Graphic Design, Menu Design, Launch Concepts, Social Media Marketing, Performance Marketing, Content Creation, Campaign Strategy